Hug-a-Boo : About Us

ABOUT US
Our Vision Our vision is to bring joy, comfort, and warmth to hearts everywhere by creating the softest and most lovable plushies that inspire smiles. With a focus on great quality, thoughtful design, and creativity, we want to touch lives, spark joy, and remind everyone of the beauty in simple, lovingly made creations. Through our plushies, we hope to brighten the world, one smile at a time.
	Our Mission Our mission is to bring warmth and happiness with soft and cuddly plushies that make life cozier. Each plushie is carefully designed for all ages, made with love and care to ensure the best quality. We focus on creating unique designs that spark imagination, bring comfort, and create happy memories. Our plushies are more than just toys—they are friends that bring joy to homes and hearts everywhere!
Our Story It all began with a single idea—a vision of soft, huggable plushies that could bring comfort and joy. What started as a simple thought soon grew into a wave of creativity, inspiring designs and possibilities. Idea sparked a journey to find the best materials—fabrics soft enough to cuddle and details that could bring each plushie to life. Every material was chosen with care, ensuring it matched the dream perfectly. Every stitch was made with love as each thread pulled the design closer to reality. With each seam, the idea took shape, transforming from imagination into something you could hold in your hands. The path wasn’t without its challenges. There were needle pricks that stung, hours of sewing that tested patience, and burns from the iron that left their mark. Every struggle added to the story of these creations. Now, these plushies stand as more than just soft toys—they are the beginning of something bigger, ready to bring smiles, comfort, and a touch of magic to the world.

Our Team Jue Chief Operating Officer Haniboo Chief Financial Officer Maira Chief Executive Officer Wafy Chief Marketing Officer Nadz Chief Technology Officer